What’s in a name?
On Earth Day’s 50th anniversary, the team behind Conservation Music is very excited to launch Earthsong, a brand new 501(c)(3) public charity!
Earthsong is the culmination of four years of learning, experimentation, research, and experience on the part of Conservation Music’s founder, team, and the communities we serve. These two organizations will work together very closely as Earthsong carries on the programmatic arm of our work, and Conservation Music continues to publish the remainder of its unreleased educational media productions. We are very excited for what lies ahead, and we hope that you enjoy reading and learning from the following stories, which illustrate the motivation for this new partnership format, as much as we enjoyed sharing them.
A Holistic Approach
After four years working with students, celebrities, volunteers, villagers, expats, and refugees, our team has become acutely aware of just how deeply integrated environmental and humanitarian development challenges are. We cannot tackle one issue without incorporating the rest, meeting people “where they’re at” while addressing their individual hierarchy of needs through education and advocacy.
We need a planet-focused musical movement which takes mental health, social justice, inequality, abuse, disability, public health, and poverty into account. Earthsong educates and inspires artists, activists, educators, and our audience toward a greener planet inhabited by informed and engaged individuals coexisting in a healthy society.
We Are Earthsong.
Read on to learn more about our why, our how, and what we do to put music to work for the planet and its people.
Planetary collapse has human implications.
According to thousands of peer-reviewed articles all over the globe, we are currently left until 2030 to turn the tide on climate change and biodiversity loss to curtail the resultant disasters of famine, forced migration, human trafficking, and more that have begun in the developing world.
Frontline communities lack information.
More than 2 billion people worldwide depend daily on their natural surroundings to survive and provide for their families, yet as they face the brunt end of the costs of our own comfort and convenience, their soil and water keeps dwindling, and they are often last to hear about what is expected, and what they can do to adapt.
Musical impact is isolated & sporadic.
Many musicians worldwide have been frustrated by their lack of ability to do anything for these people, let alone for the planet itself. The events and productions so far often lack continuity, results, and scalability.
Enlist global artists and activate youth.
Earthsong equips performing artists with the tools they need to confidently reach their listeners with this crucial information. We produce world-class song and music video productions which integrate into workshops and curricula. We train young people to start their own organizations to carry out local programming for years to come.
Boots on the ground in the developing world.
If you want to make a difference in faraway places, you have to get up close and personal. Our local youth chapters provide a continuous resource to the music, education, and environmental spheres at the national and regional level. Our global team acts as an on-the-ground catalyst and a strategic guide to this network of organizers, activists, and educators.
Focus on scalability and continuity.
Our local chapters, tools, and training for youth and musicians ensure that our vision scales far beyond the capabilities of a single team. Our proven impact programming continues year-round. Our high-quality recorded content transcends timelines and borders long after the song has been sung. We are in it for the long haul and we place our beneficiaries first.
Helping Musicians Make a DifferenceHow does it work?
Music is scientifically proven to transform the mind, but not every musician knows how they can best use their talent and influence to create positive change. Our team has spent years developing tools and methodologies to organize the most effective musical responses to large-scale challenges.
What exactly do we do?
We produce educational media, develop classroom resources, host live workshops, and provide tools and training to artists, activists, and educators seeking to make a difference through the unique power of music. Our work with over 100 artists has reached millions over radio, TV and online, in locally relevant genres and languages. Our volunteers have engaged face-to-face with over 10,000 individuals in vulnerable communities. Our compositions deliver a message, hold attention and memory, and evoke an emotional response. 77% of our listeners have learned new, useful information.
Localization is essential. We identify talented youth leaders and empower them with structures, resources, and training to lead their own organizations at the national level. They maintain relationships with artists and broadcasters, offer solar-powered video screenings and activations like tree planting and waste cleanup, produce local songs and videos, and more. Together with our first five chapter leaders, we developed a handbook containing best practices for every step in our value chain. Thus we are steadily scaling to the global network of pragmatic and effective changemakers we envision.
We can’t wait to keep sharing more stories and content with you all in the days to come. If you would like to stay up-to-date with our journey putting music to work for the planet and its people, we encourage you to sign up for our newsletter and follow our social accounts below. Get connected today and become a part of our story!